As the leading OTT Media Service provider, Basebone has a 15+ year legacy of creating and selling subscription-based digital content services direct to consumers around the world.
Tracing Our Journey
Methodical Market Expansion: A Deliberate and Thoughtful Journey
Guiding Visionaries: Meet Our Leadership Team
Introducing Our Board of Directors
Basebone builds all-in-one digital media platforms from the ground up using proprietary technology. We search the world for amazing content to license and package it into engaging user experiences. We provide users unlimited access to games, movies, series, books, courses and fitness workouts in one subscription service making our value proposition hard to resist. We then promote these services with online advertising so we can effectively reach our target audience.
An all-in-one unlike any other. Four high-value services covering education, entertainment, gaming and fitness in a familiar yet innovative interface.
Baseplay is our flagship service delivering the very best content selection and the most competitive price. It’s where we test the most engaging experiences for our users.
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Four high-value services with mass appeal
All in one content platform
High user value positioning
Affordable pricing
NET profit growth strategy.
Profitability tools and resources
Financial planning and cash flow guarantee
AI-powered predictive ROI
Multi-content media delivery
Multi-language including RTL viewing
Unlimited access to a all content
Free-trial available
In-house customer care and simple cancellation policy
Licensed content to allow users unlimited access
Localised content including content from local creators
ML-powered content recommendations based on usage
Amazing award-winning titles that don’t get visibility on major platforms
Acquisition exclusively via trusted digital marketing sources
All advertising done with our in-house team (no agencies or affiliates)
AI-based business intelligence and analysis
Localisation and market research in collaboration with top-tier partners
Mastering the art of digital marketing. To sell our subscription-based services we exclusively use the highest quality online advertising channels. Therefore we rely on trusted partners such as Google, Meta and TikTok to generate instant attention for our wide array of entertainment offerings: games, apps, courses, eBooks, videos, movies, exercises, health plans and more.
Baseplay creators make it easy for innovative artists and outside-the-box thinkers to reach brand-new markets and maximise revenue for their content.
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Basebone's business model revolves around subscription-based digital media services. As a media technology company, Basebone specialises in offering subscription-based digital media services to end users worldwide.
We collaborate with individual content creators and distributors across various sectors such as entertainment, education, gaming, and fitness. Our expertise lies in curating and packaging this diverse content into engaging subscription services.
To promote our services, we leverage leading ad networks such as Google, TikTok, and Meta through performance advertising strategies. Our proficiency in Big Data and AI algorithms enables us to forecast user value accurately and acquire users cost-effectively through targeted advertising campaigns.
Moreover, for billing we establish partnerships with both Card Payment Acquirers and Mobile Carriers, expanding the reach of our services to a broader audience, encompassing both developed and emerging markets.
This business model has empowered us to efficiently scale our services to 5,518,667 active subscribers (as of May 2024) without the need for extensive brand building efforts.
Absolutely. With 20 years of experience, we've proven the sustainability of our business model centered around selling subscription based digital media services to end users.
Our strategy revolves around targeting core digital verticals with widespread appeal, such as Gaming, Entertainment, Fitness, and Education. By concentrating on these areas, we can cultivate continuous, cross-cultural interest on a large scale throughout the year.
Moreover, our emphasis on Data and AI enables us to swiftly adapt to shifts in advertising and payment technologies. This agility ensures that we can maintain controlled growth through performance advertising strategies.
The majority of our users opt for subscription after encountering our online ads, as we prioritise performance advertising over brand marketing. When users click on a graphic banner, they are directed to a sales page highlighting the value proposition and offering a free trial with unlimited service access. Post-subscription, users are directed to evaluate the service directly, supported by several emails detailing their purchase, reminding them of the trial period, and providing transaction receipts.
New subscribers are always informed about:
- Service pricing and billing frequency
- Subscription nature of the service
- Customer service contact details
- Service cancellation options
- Provider's contact details
- Links to general terms and conditions, and data protection provisions.
Our acquisition strategy, centered on performance rather than branding, introduces users to our service brand through ads.
Our sales pages entice users with a free trial, fostering impulse purchases. While this approach yields rapid acquisition, it also contributes to a higher churn rate compared to branding-based strategies where subscription purchases are typically premeditated.
Our services offering operates across numerous markets, tailored to local content, branding, and styling, for example www.baseplay.co. Due to the competitive nature of performance advertising, we consider disclosing service URLs on a need to know basis.
No. Basebone's focus lies in performance marketing and selling subscription based media services, not owning payment providers.
We concentrate on performance-based online advertising to optimize ROI and ensure profitable growth. Utilising Big Data and AI algorithms, we analyze campaign performance, aiming to acquire users at a cost lower than the revenue they generate—a departure from branding initiatives with unattributable revenue.
We embrace the hybrid work model. Initially operating from six worldwide offices without remote workers, Basebone's policy evolved toward talent-first recruitment. During COVID, transitioning to full remote work significantly boosted productivity, recruitment and reduced overheads. Post-COVID, remote work became standard, with offices in Nicosia, Cape Town and shared spaces in Marbella and London.
Yes, alongside our in-house team, we enlist 3rd party customer support services to manage new customer growth effectively, allowing our in-house team to focus on engaged users. These services are fully trained on our offerings, assisting users with subscription management and applicable refunds.
Our pricing is adjusted relative to acquisition and content licensing costs per market. Our flagship product www.baseplay.co is competitively priced to encourage organic growth. However a lower price point also limits where we can promote a service using performance advertising, hence the requirement for additional brands.
Innovation, quality, speed and culture are core principles at Basebone.
At Basebone, we firmly believe that innovation is the heartbeat of progress, and this is where it all begins. Our commitment drives us to stay at the forefront.
Quality isn't static; it's an ongoing pursuit. We embrace a culture of continuous improvement, where feedback is valued, lessons are learned, and our processes are refined.
We prioritise speed to market to drive growth. We are not afraid to make mistakes often in order to find winning ideas that lead to even greater success.
We are an ideas-first company which means we work hard to combat politics, big egos and other toxic traits that get in the way of letting the best idea win. We have a lot of fun solving problems and navigating the fast-paced world of media and technology.